Showing posts with label cowabunga pant. Show all posts
Showing posts with label cowabunga pant. Show all posts

Monday, April 1, 2013

New Lululeather and Moo Mat!

Happy April Fools from Lululemon! New products featuring a Moo mat and 100% non sheer Cowabunga Pant.


#lululeather: from farm to studio

Cowabunga Pant BLK
$248

 *please allow a "break in" period of 6-12 months during which the leather will mold to your body shape.

why we made this

Inspired by the locavore food movement, we've partnered
with local cattle farmers to co-create our new line of premium athletic
leather wear: lululeather(TM). The line currently consists of just two
items: a lululeather(TM) yoga mat that comes with a lifetime
guarantee, and yoga/meditation pants that keep you warm in winter and
cool in summer. Both items were created with locally sourced leather
that came from cows within a 100KM radius from our store.

key features

  • 100% non-sheer
  • extra extra durable: will last for a minimum 25 years with a 3x/week yoga practice
  • built-in temperature control: stays warm in winter and cool in summer
  • absorbs perspiration so you stay dry in heated yoga classes
  • resistant to heat and flames
  • easy to clean: simply wipe with a damp cloth after use

meet the cow

  • Name: Gordon Young
  • Age: 4
  • Color: Ebony Black
  • Daily diet: Organic, steel cut oat mash and purified water
  • Farmer's name: Beverly Reigle
  • Farm name: Alana’s Acres, Galiano Island
  • Farm to studio: 65.6 KM

Moo Mat BRWN
$208

 
Moo Mat BRWN 
 
Moo Mat BRWN 

why we made this

Inspired by the locavore food movement, we've partnered
with local cattle farmers to co-create our new line of premium athletic
leather wear: lululeather(TM). The line currently consists of just two
items: a lululeather(TM) yoga mat that comes with a lifetime
guarantee, and yoga/meditation pants that keep you warm in winter and
cool in summer. Both items were created with locally sourced leather
that came from cows within a 100KM radius from our store.

key features

  • high-resistance to sweat
  • durable: the last yoga mat you will ever need
  • full-grain leather for a life-time guarantee
  • each mat is unique, just like the cow it came from!

meet the cow

  • Name: Duke
  • Age: 5
  • Color: Dusty Brown
  • Daily diet: Chia seeds and organic grass 
  • Farmer's name: Chip W.
  • Farm name: Happy Fields, Steveston BC
  • Farm to studio: 52.6 KM