Monday, April 1, 2013

New Lululeather and Moo Mat!

Happy April Fools from Lululemon! New products featuring a Moo mat and 100% non sheer Cowabunga Pant.


#lululeather: from farm to studio

Cowabunga Pant BLK
$248

 *please allow a "break in" period of 6-12 months during which the leather will mold to your body shape.

why we made this

Inspired by the locavore food movement, we've partnered
with local cattle farmers to co-create our new line of premium athletic
leather wear: lululeather(TM). The line currently consists of just two
items: a lululeather(TM) yoga mat that comes with a lifetime
guarantee, and yoga/meditation pants that keep you warm in winter and
cool in summer. Both items were created with locally sourced leather
that came from cows within a 100KM radius from our store.

key features

  • 100% non-sheer
  • extra extra durable: will last for a minimum 25 years with a 3x/week yoga practice
  • built-in temperature control: stays warm in winter and cool in summer
  • absorbs perspiration so you stay dry in heated yoga classes
  • resistant to heat and flames
  • easy to clean: simply wipe with a damp cloth after use

meet the cow

  • Name: Gordon Young
  • Age: 4
  • Color: Ebony Black
  • Daily diet: Organic, steel cut oat mash and purified water
  • Farmer's name: Beverly Reigle
  • Farm name: Alana’s Acres, Galiano Island
  • Farm to studio: 65.6 KM

Moo Mat BRWN
$208

 
Moo Mat BRWN 
 
Moo Mat BRWN 

why we made this

Inspired by the locavore food movement, we've partnered
with local cattle farmers to co-create our new line of premium athletic
leather wear: lululeather(TM). The line currently consists of just two
items: a lululeather(TM) yoga mat that comes with a lifetime
guarantee, and yoga/meditation pants that keep you warm in winter and
cool in summer. Both items were created with locally sourced leather
that came from cows within a 100KM radius from our store.

key features

  • high-resistance to sweat
  • durable: the last yoga mat you will ever need
  • full-grain leather for a life-time guarantee
  • each mat is unique, just like the cow it came from!

meet the cow

  • Name: Duke
  • Age: 5
  • Color: Dusty Brown
  • Daily diet: Chia seeds and organic grass 
  • Farmer's name: Chip W.
  • Farm name: Happy Fields, Steveston BC
  • Farm to studio: 52.6 KM