Wednesday, March 20, 2013

Have you Met Ellie yet?

I love Lululemon but their declining quality and issues as of late has made me look elsewhere for cute and functional workout gear. I stumbled upon Ellie and thought it was worth checking out.

Ellie is a subscription service just like Birchbox, JustFab, ShoeMint and Julep. These type of services are becoming more and more popular each day but Ellie is the first subscription service that caters women's athletic apparel. Just like other subscription services, each month you will have exclusive access to specially designed pieces only available to club members. But what drew me to Ellie was not the subscription service, it was the style and quality for a fraction of the cost of Lululemon. For $49.95 you get two pieces of apparel of your choice. That's $25/item versus $64 for a tank, $78 for a pair of crops and $98 for a pair of yoga pants at Lululemon. Now, that is a steal!

Besides the price, this is why I love Ellie:

♥ Ellie is manufactured in the USA

♥ If you are not satisfied with an item, you can return it for a replacement and Ellie will cover shipping both ways. This is exactly similar to Athleta's guarantee which is a good business move for Ellie.

♥ Ellie manufactures their own fabric that rivals the quality of Lululemon's

       ♥ The fabrics: 

       Ellie-Tex: pre-shrunk, moisture-wicking, support and flexibility

       ♥ Ellie Pro-Tex: Antimicrobial

       ♥ Ellie DryFlex: UV Protection, Total Coverage

       ♥ ♥ Ellie Mesh: Super light and comfortable, Heat-activated

       ♥ ♥ Ellie SofTex: Lightweight, very soft, Trufit (perfect blend of lycra and spandex so it'll hold it's shape)

       ♥ ♥ Ellie Silktreme: Fluid, bio fabulous and mineral deposit free

♥ All Ellie's fabrics have TruFit Technology, they promise that their clothing will fit the same the first time you put it on and on the 30th time you hit the gym. All fabrics are pre-shrunk and will hold it's shape.

The Vixen tank from Ellie. Very similar to Lululemon's Practice Freely tank
If you become a member of Ellie's Fit Fashionista Club, it is $49.95 a month and you get to choose two items. Only catch is you'll have to remember to skip a month before the 7th of each month if you do not want to purchase anything or be charged that month.

Ellie offers women a chic new line in women's fitness apparel. Save 20% Now.